Automated Content Engine for Viral Social Media Posts (Make.com)

Turn your social media into a 24/7 AI-powered content factory.The Automated Content Engine is a complete Make.com workflow that discovers trending topics, performs AI research, crafts unique multi-platform posts, and publishes them automatically — no human needed.

Built for creators, agencies, and brands that want consistent, high-performing content without spending hours brainstorming, designing, and scheduling. This system merges intelligence, creativity, and automation into one seamless pipeline that never sleeps.

What This Workflow Does 1. Discover & Analyze Trending Content

Continuously pulls the latest, high-performing articles from your chosen RSS feeds.

Uses Perplexity AI to extract key insights, summaries, and data-backed highlights.

Filters out irrelevant or outdated posts, ensuring only viral-worthy ideas enter the system.

2. Generate AI-Crafted Posts & Visuals

GPT-4 condenses each article into a compelling short summary (under 35 words).

Automatically generates creative Midjourney-style prompts for visual storytelling.

Each post is rewritten by specialized AI copywriters trained for each platform:

Facebook: Conversational and storytelling tone.

Instagram: Emotion-driven, aesthetic, and caption-optimized.

LinkedIn: Professional, thought-leadership angle.

Twitter/X: Punchy, short, and viral-ready phrasing.

3. Approval & Publishing Management

Every content piece (summary, image prompt, caption, hashtags, research note) is stored neatly in Airtable.

Review and approve posts with a single click — the system automatically detects “Approved” status.

The workflow then triggers the publishing sequence for all connected platforms.

4. Fully Automated Multi-Platform Publishing

Instagram: Uses DALL·E 3 to generate visuals and posts them instantly with captions.

Facebook, LinkedIn, and Twitter/X: Auto-publish via official APIs using formatted post templates.

Automatically adds hashtags, source credit, and brand mentions.

Tools & Integrations

Make.com – workflow automation engine

Perplexity AI – research and content analysis

OpenAI GPT-4 – AI summarization and content generation

Midjourney (Prompt Style) – creative image prompting

DALL·E 3 – AI image creation for posts

Airtable – content management & approval system

Facebook, LinkedIn, Instagram, Twitter APIs – auto-posting system

What You Get

Fully functional Make.com JSON scenario

Prebuilt Airtable base for content review and management

Midjourney-style prompt templates for creative visuals

Detailed setup guide with API integrations and workflow steps

Requirements

Make.com account

OpenAI API key

Perplexity AI account

Airtable account

Facebook, LinkedIn, Twitter, Instagram API access

Perfect For

Marketing agencies running multiple brand accounts

Content creators posting daily or scaling their content game

Startups and brands maintaining consistency across all channels

Freelancers who want to offer “AI content systems” as a service

Why This Workflow Is Powerful Creating daily viral posts requires research, writing, visuals, and timing — all time-intensive.This automation removes the bottlenecks by combining AI creativity with Make.com’s orchestration power.

You get trend-driven, SEO-optimized, platform-specific posts without doing any manual work.From discovery to publish, every step happens automatically — ensuring your social media never sleeps.

With this system, you can scale your content 10x, reduce marketing costs, and grow your audience — completely on autopilot.