AI Email Automator – Fully Automated Website Scraper + Research Engine + Personalized Email Generator + Subject Line Creator + Auto-Sender (Make.com Full Build)

Every feature below comes directly from the workflow nodes in the JSON file.

WHAT THIS AUTOMATION DOES

1. Watches Airtable for New Leads Node: Airtable – TriggerWatchRecords

The automation starts the moment a new row or updated row appears in Airtable:

Extracted fields include:

Company 💼

Email 📧

Website 🔗

Notes 📝

Status

Created Time

Last Modified

This means every new lead automatically enters the pipeline.

2. Scrapes the Company Website Automatically Node: HTTP – Get File

The system fetches the entire HTML of the lead’s website from the “Website 🔗” column.

3. Converts Website HTML into Clean Readable Text Node: Regexp – HTMLToText This step removes all styling, scripts, and tags.

The output becomes the website’s readable content — perfect for AI summarization.

4. AI Summarizes the Entire Website into a 35-Word Snappy Summary Node: OpenAI GPT-4o – Website Snappy 🐊

The AI performs:

Full comprehension of the website

A clear 35-word summary

5 core features written as:

📝 fact 1

🔍 fact 2

📊 fact 3

💡 fact 4

⚡ fact 5

This gives you instant, high-quality research about every lead.

5. Deep Research Using Perplexity AI Node: Perplexity – Research A 🔬🟡

Perplexity:

Searches the ENTIRE internet

Collects the 10 most fascinating facts about the business

Includes citations, naked URLs, sources, dates

Ensures data is up-to-date

Covers different website sections

Provides statistics and competitive insights

This gives your email personalization unmatched depth.

6. Generates a Fully Personalized HTML Email Node: Anthropic Claude – Email Bot

The AI writes:

A complete HTML-formatted email

With company name inserted

With a custom 1-liner relating to the business

Based on website summary + research

Designed to pitch a 3-minute Loom video

Written in clean, human, non-cringe tone

The email includes:

Personalized intro

Personalized compliment

Sales pitch

Signature block

Social media icons

Contact details

Brand-friendly formatting

This transforms a cold outreach email into a premium, researched, human message.

7. Writes a High-CTR Subject Line Node: Anthropic Claude – Subject Line Bot 👑

The bot analyzes the email and generates:

A compelling, curiosity-driven subject line

Without clickbait

Under 50 characters

Mobile-friendly

Segmented and personalized

Follows 15+ optimization rules built into the prompt

This guarantees higher open rates.

8. Sends the Email Automatically (Google Email API) Node: Google Email – ActionSendEmail

It uses:

Subject from the subject line node

HTML email from the Claude email node

Sends automatically to the lead

From your connected Gmail / Google Workspace account

Everything is done hands-free. No manual sending.

WHAT’S INCLUDED IN THE DOWNLOAD You receive the complete Make.com scenario, including:

Airtable trigger

Website scraper

HTML extractor

AI website summarizer

Perplexity research engine

Personalized email generator

Subject line generator

Auto-email sender

Error-safe execution

Full plug-and-play system

Just plug in your APIs and Airtable base — and launch.

WHO THIS IS FOR Ideal for:

Cold outreach agencies

SaaS founders

Lead generation specialists

Freelancers

B2B email marketers

Appointment setters

Automation agencies

Anyone wanting personalized emails at scale

WHY THIS AUTOMATION IS EXTREMELY POWERFUL Without automation, you have to:

Manually read websites

Summarize content

Research the company

Find unique insights

Write personalization

Format HTML emails

Craft subject lines

Send emails manually

This workflow does EVERYTHING automatically, custom for each lead — with enterprise-level research and personalization.

It replaces:

1 website researcher

1 content summarizer

1 cold email writer

1 subject line specialist

1 virtual assistant

1 email sender

All in one automation.

Transform every new Airtable lead into a beautifully researched, fully personalized, AI-written email that sends itself.

This is the most complete AI Email Automation System ever built on Make.com.